Tuesday, December 24, 2019

The American Dream The Myth Of The American Dream

The Myth of The American Dream Over the years immigrants have come to America in hopes of achieving their dreams and finding success. But is America really what it’s thought to be? Can their American dream become a reality? Everyone in America has the dream of achieving success and wealth through their own hard work and determination. But due to the vicious cycle of poverty most are unable to achieve their American Dream. The cycle of poverty in America is affected by many factors including racism, high cost of living, education, and mental disability/illness. Inequality in America, has existed since the creation of this nation. We have seen examples of inequality in great literary works like John Steinbeck’s Of Mice and†¦show more content†¦The unemployment statistic for African Americans during the same period was 8.4% significantly higher than caucasians (Bureau). The high cost of living in the United States contributes to why the poor in America canà ¢â‚¬â„¢t ever seem to escape their financial predicament. The United States government has compiled statistics that reveal that the average family of four in the United States need a minimum of $65,000 a year to pay their bills and â€Å"make ends meet†. This is difficult to obtain for many people especially those who make minimum wage and earn only about $20,000 a year. The high cost of living is compounded by where people live. People who live in major cities like Washington D.C. where the average family of four needs $106,000 a year to stay above the poverty line (Imbert). Even with two parents working minimum wage jobs most working poor can not escape the vicious cycle of poverty as each year the cost of living increases faster than do their wages. The vicious cycle of poverty has been an ongoing struggle but this struggle seems to affect minorities in the United States even more. According to the U.S. Department of Commerce over 67 million people in the United States receive government assistance. That statistic means that over 22% of the U.S population is being assisted in some way to â€Å"make ends meet†. In 2016 the Commerce Department states that 16.8% of those on public assistance where white, while 39.6% ofShow MoreRelatedThe Myth of the American Dream1269 Words   |  5 Pagesï » ¿THE MYTH OF THE AMERICAN DREAM A Raisin in the Sun is a play written by Lorraine Hansberry in the period following the Second World War. It is divided into three acts and explores the circumstances of the Younger family, a colored family living in the ghettos of southern Chicago. In particular, the play deals with the efforts of Walter Lee, the scion of the family to bring his family out of poverty and into riches by entering into a business venture. The play highlights the psychological and societalRead MoreThe Myth of the American Dream Essay2137 Words   |  9 Pagesto experience the freedom and equality our government lays claim to. At the root of this reputation is the American Dream, the belief that with hard work anyone can succeed based solely on his or her merits. While definitions of success vary, the American Dream defines it as the ability to become a self-made man, thereby rising to a more-than-comfortable state of living. The American Dream is believed to be blind to race, sex, or socio-economic sta tus and at a first glance, seems to be almost UtopianRead MoreIs The American Dream Only A Myth? Essay1254 Words   |  6 PagesIs the American Dream Only a Myth? America is known as a country full of opportunity and freedom, where anybody can come and have a fair chance at achieving the desired goal commonly referred to as â€Å"The American Dream.† James Truslow Adams describes The American Dream as a â€Å"Dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement† (Adams 214-215). Certain people, however, more easily achieve this Dream than othersRead MoreIs The American Dream Just A Myth? Essay2210 Words   |  9 Pages2016 Is the American Dream Just a Myth? Over the years this belief has changed its meaning to describe the United States as a land of equal opportunities. Through the American Dream, all men are equal to pursue their dreams and opportunities through hard work by being presented with an equal opportunity. This belief, therefore, means that if Americans work hard to achieve what they want, then they can get it. However, in the past few decades, the American Dream has grown to become a myth since AmericanRead MoreTortilla Curtain: the Myth of the American Dream1253 Words   |  6 Pagesimages of well off middle-class families, shown alongside multiple cars and a large house that is filled with shining appliances and cupboards full of food. For hopeful immigrants to the United States, these images conjure the widespread myth of the American Dream. Immigrants believe that upon entry into the States, they will obtain prosperity through hard work and determination. The expression was first used in the beginning of the twentieth century when America was in an economic peak. MillionsRead MoreThe American Dream Myth : Anastasia And Anastasia1422 Words   |  6 Pagesinheritance, wealth, and assets. The power associated with social class affects how one operates in life when it comes to making decisions and motives for committing actions. A childhood motion picture that depicts this idea is Anastasia. Anastasia is an American produced, fictional musical loosely based off of the Russian Empire Grand Duchess Anastasia Nikolaevna Romanova. Anastasia follows the orphaned Grand Duchess Anya, who suffers from retrograde amnesia, on her quest to find her family. She is joinedRead MoreThe Myth of the American Dream Exposed in Death of a Salesman1218 Words   |  5 Pagestotalitarianism and the American Dream. Throughout the piece, Miller uses his voice of conscience and passion for the purpose of exposing the truth about the concepts. Using the perspective of Willy, a fictional, working class citizen, Miller picks apart the myth of the American Dream, exploring topics such as abandonment, betrayal, family dynamics, and using interesting symbolism along the way. With reckless abandon, Willy believes in the idea of the American Dream. In fact, thats a bitRead More Myths of the American Dream Exposed in Arthur Millers Death of a Salesman828 Words   |  4 PagesMyths of the American Dream Exposed in Arthur Millers Death of a Salesman    Willy Loman, the lead character of Miller’s play, Death of a Salesman, believes in the myths of the capitalistic society(DiYanni 412). This essay will examine the impact of the capitalistic myths on Willy Lowman.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Willy believes in the myth that popularity and physical appearance are the keys that unlock the door to the â€Å"American Dream†. We are first introduced to the importance of popularity and physicalRead MoreThe Myth of Individualism1209 Words   |  5 PagesThe Myth of Individualism America is famous for the reputation of being the land of opportunity, and for generations immigrants have fled to the United States to experience the freedom and equality our government lays claim to. The fundamental of this reputation is the American Dream, the belief that life should be better and richer and fuller for everyone, with opportunity for each by hard working regardless of social class or circumstances of birth(by James Truslow Adams). The American DreamRead MoreThe Idea of the â€Å"American Dream†1101 Words   |  5 PagesThe American Dream Final Exam By: Uday Govindswamy Period 2 The idea of the â€Å"American Dream† was first used in the book The Epic of America, written by James Truslow Adams, in 1931. Adams stated that the American Dream is, â€Å"the dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†¦(31) â€Å". The key elements of the American Dream include: access to a college education, owning a home, enjoying political

Monday, December 16, 2019

Starbucks Going Global Free Essays

â€Å"Starbucks – Going Global Fast. † I. Saturation of Home market and existence of Foreign Untapped markets Starbucks is a well respected brand of coffee that is known globally. We will write a custom essay sample on Starbucks Going Global or any similar topic only for you Order Now As they dominate the market in United States, they have realized the potential growth in overseas markets and open its doors to going global. However, competing internationally is not easy for every company that’s why Starbucks has encountered certain challenges and issues as it enters foreign markets and grows globally. II. Problems Major Problems: Employee Discontent Employee discontent is very far from the image that Starbucks obtains or would like to uphold. Dissatisfied employees could greatly affect the service that they provide to the customers. The company is focused on enthusiastic, happy baristas and friendly service. If employee morale dropped it could have an extremely negative effect on Starbucks’ image and sales as well. As stated in the case, 470 California stores sued Starbucks for refusing to pay legally mandated overtime pay. This is due to overworked and underappreciated workers. The salary Starbucks provide doesn’t match the workload that is required by the company. The employees, especially the store managers feel exhausted and employee morale goes down. The employees are feeling less connected with the company mission and it affects the quality of service and products that they provide. Local challenges in Foreign Market Entry The influence of economic and political environment to its entry and operation in foreign countries is one of the challenges it faces. As Starbucks continue to open up stores in foreign markets, it also faces different challenges as local imitators try to steal market share. In Japan, they expect loss for the full year. Aside from local competitors offering products with the same price, the economic depression in Japan affected the customer’s income and buying behaviour. As a result the company is losing rather than gaining profit due to coffee pricing. In addition to political environment, Starbucks need to adapt into France’s regulations and generous labour benefits which is legal and compulsory for them to enter the market. Another problem is the entry to foreign markets that has strong local coffee culture. The company is still in its stage of assessing the right strategy to enter markets like Italy. Since it is struggling on its food and non food items, the competition in this market will be difficult due to the existence of anti-globalization movement and strong national responsiveness of local consumers to its own products. Minor Problems: Specified Target Audience Starbucks used the â€Å"Youth appeal† as a strategy to enter foreign markets and gained success, but in the home market attracting the next generation of customers seems to be an issue. The result of the market study made the company aware about the image that it has with its target customers. Younger coffee drinkers can’t afford to buy coffee at Starbucks or the reason they go there is not mainly because of coffee or its products but their peers working. The value associated with brand at some point doesn’t convince the young people in embracing the brand itself. It depicts a pretentious environment for social climbers or yuppies. Aside from trying to reach a specific target market, the company eventually ended up in different markets as it grows rapidly. Venture to Food and Non food items To keep up with competition and increase sales, Starbucks should not solely rely on coffee as its main product but other products they can take advantage of as well. As Starbucks wants to continually increase sales, it started offering food and other non food items to sell inside their stores during the late 90’s but it seems to be a challenge because it still struggles in this area. The company started offering sandwiches and desserts, CD’s and packaged coffees but growth rate doesn’t seem to rise. The company still has to work on the right approach as it continues to improve in this area. III. Solutions: A. Employee Discontent Employees are very important in the success of any company. They are considered as the first customer in every business. Satisfying employee needs is essential so that the company can achieve its goals and deliver proper service. Starbucks needs to be sensitive to their employee needs. They must equally match the compensation to the workload of the employees. Since the company is also going global, there are challenges in human resource that they need to focus on. They have to be aware of the employees’ local culture and needs to satisfy them. They should also conduct a survey internally to be aware about the employees’ needs, wants and feelings towards the company. This will help them properly design employee compensation and benefits. There will be adaptation towards the company’s approach in managing employees in overseas branches. They should take into consideration the legal environment of each local branch so that they can address specific needs and concerns as they manage the business across different cultures. Happy and satisfied employees will result to quality in service and products. B. Local Challenges in Foreign Market Entry Starbucks should conduct marketing research and environmental scanning as it enters foreign markets. They have to take into account the importance of economic and political environment and how it can greatly influence the operation of its business. They should be aware of the economic situation of the market and assess how it can affect the purchasing power of the market. They must be aware of the legal factors that would affect the way it operates its business overseas. They should also conduct a different marketing strategy for different markets since one strategy in one market will not guarantee the success in another. There will be adaptation in marketing approach and local operations to cope up with the foreign market’s needs and external environment. C. Specific Target Audience Since the company intended to reach a specific target market, it ended up catering to different markets as it grows rapidly. As they continually use the â€Å"Youth Appeal† because it gained success as they enter foreign markets, it cannot still be considered as a global strategy to enter the market to other countries. Starbucks should make a study about coffee culture before it enters the market and formulate a strategy that would simply meet the demands of the potential market. They should carefully position the brand in accordance to what they want the market to perceive. As with the case of Starbucks to its home market, the brand was associated with being pretentious. They should associate positive and sophisticated value with the brand. D. Venture to Food and Non Food Items Limitation to product choices restricted the business growth of Starbucks and there is a tendency that customers might get bored and switch to other others. As Starbucks is going abroad they should not focus only to their core products but also find ways on how to improve the quality of their coffee, the services and their environment. This will be very helpful especially if they want to capture the market in France and Italy. They can also venture into bringing some new products especially food and non food items to its menu that would help fulfil the current and local demand of the market. IV. Recommendations A. Employee Discontent * Employee Survey Starbucks needs to conduct an internal employee survey to know the needs of their employees and what makes them content. They should also initiate personality test to all employees especially with their branches abroad. This may be costly but if the results will be interpreted in the right way then the company could address the needs of the employees. This will also help them manage human resource despite the difference in culture and will help them appropriately design compensation and benefits to the employees. * Corporate Communication of Company Vision and Mission Since the employees feel less connected with company mission, Starbucks should promote awareness within the employees about the company’s Vision and Mission. This will make the value the corporate values set by the company. The importance of achieving the company Vision as it delivers quality service and product. This will make them brand hearted and will have this sense of connection with the mission of the company. B. Local challenges to Foreign Market Entry * In-depth Marketing Research and Environmental Scanning The company should be knowledgeable to all the factors in Macro and Micro Environment that could affect, influence and help them in their business operations. The company should always be updated with the data so that they could be prepared with the changes that may happen. Domestically designed Marketing Mix To avoid the errors to Ethnocentrism, the company should adapt to local cultures and needs of their foreign market. They should be able to use the approach as they communicate with their customers while implementing their market strategies. As for the case in France and Italy, the company should also create products that would suite the local taste of the market and recognize the market’s own unique culture. C. Specified Target Audience * Marketing Research Starbucks should be able to properly address the demands of the local market they have in various countries. The company should not only focus one approach as it enters foreign markets. In some countries, â€Å"Youth appeal† worked, but in other countries the target market of Starbucks are adults. They have to sensitive with the target market that they serve in every country because for some Starbucks is unaffordable and pretentious. They should know more about what attracts the local market, purchasing power, buying behaviour. In other countries, pricing is not a barrier but they are more on value, ambience and status. Others are more on practicality and benefits. D. Venture to Food and Non Food Items * Adaptation to local culture, demands and tastes Starbucks should introduce new products either food or non food items that would cater to the local demands of the market. They should blend with the local taste of the market. They could also recognize the culture of the market and include it on its menu. One example is in Italy, they could launch one product like a local espresso as part of the menu so that local customers would feel that it’s not just an American coffee, Starbucks are also sensitive to their local taste. How to cite Starbucks Going Global, Essay examples

Sunday, December 8, 2019

Analyses Significance of Legislation †Free Samples to Students

Question: Discuss about the Analyses Significance of Legislation. Answer: Introduction: Through the Wages Protection Act, 1983, the manner in which wages have to be paid is provided and this legislation also safeguards from any kind of unlawful deductions from the wages. This discussion analyses the significance of this legislation for HR managers. For the HR managers, it is crucial that they pay proper attention and give proper consideration to this legislation. This is because this act provides the deductions which can be made by the employers from the pay. For instance, the employers can make deductions when these are specifically required by the law, in terms of child support, student loan repayment and for PAYE tax. Where the employer takes money from the pay of employee without getting their written consent, given in a free manner, the employee has the option of taking action in Employment Relations Agency for getting their money back. There is a limitation period on this, which is of six years (Employment New Zealand, 2018a). This act also provides provisions for the recovery of overpayments by employers, recovery of wages by employees, wages payable in money, agreements regarding payments of wages, and provision in collective agreements amongst the other things (Employment New Zealand, 2018b). The HR managers have to take specific note of these provisions in order to steer clear from chances of breaching the provisions of this act. This legislation makes it a tough task for the employers to deduct the wages of employees (Sharman, 2013). Thus, due to the detailed provisions covered under the Wages Protection Act, there is a need for the HR managers to strictly comply with this legislation, so that they can avoid any wrongful deductions from wages of employees, which could prove costly for them. References Employment New Zealand. (2018a). Deductions. Retrieved from: https://www.employment.govt.nz/hours-and-wages/pay/deductions/ Employment New Zealand. (2018b). Wages Protection Act 1983. Retrieved from: https://www.employmentrelations.co.nz/Our+Expertise/Employment+Law1/Wages+Protection.html Sharman, J. (2013). Can you deduct from an employees wage? Its not as easy as you may think. Retrieved from: https://www.heskethhenry.co.nz/Articles/x_post/can-you-deduct-from-an-employees-wage-its-not-as-easy-as-you-may-think-00007.html

Saturday, November 30, 2019

Jordanians and Palestinians Living the Test of Times at the West Bank Essay Example Essay Example

Jordanians and Palestinians Living the Test of Times at the West Bank Essay Example Paper Jordanians and Palestinians Living the Test of Times at the West Bank Essay Introduction West Bank, is a southwestern Asia territory that bound by the Jordan territory in its eatern portion and Israel on its north, south and western portions. It is geographically placed seen on the western bank of the Jordan river. This territory was once part of Palestine but was formally annexed by Jordan in 1950. Jordan ruled the area until 1967 and during its rule, it granted full citizenship to Palestinians who were then living in the area (Encarta online encyclopedia, 2007).The armies of Syria, Egypt and Jordan engaged into a six day war with Israel, in 1967. The Arab armies were defeated and Israel took control of several territories occupied by Syria, Egypt and Jordan and such included the West Bank. In 1988, Jordan ceded to the Palestine Liberation Organization all territorial claims to the West Bank, however, this did not do much because Israel also tried to establish its rule over the area. Israel imposed its laws in the West Bank governing the Palestinians in the process (Enc arta online encyclopedia, 2007).The Israeli government introduced various reforms and improvement in the area, however, not all of these reforms benefitted the West Bank inhabitants. The Israeli built roads for their exclusive use only, the Palestinians were prohibited from utilizing it. The Palestinians also tried to establish their claim over the West Bank against the Israeli government. The clash on the establishment of power in the West Bank, led to bloody uprisings. It was only through a peace convention in 2006 that Israeli government agreed to retreat its forces in the area (Encarta online encyclopedia, 2007).Majority of the population in the West Bank are Palestinian Arabs and 10 percent of the population in the area are Christian Arabs. Agriculture is the primary economic activity of the people because of the lack of more fruitful economic ventures in the area. Most of the job opportunities can be found on neighboring Arab countries like Israel. The currency that are cicula ting in the area are the Israeli new sheqel and the Jordanian dinar. The dialects in the West Bank are similar to the Jordanian dialect (Encarta online encyclopedia, 2007).According to a Time magazine article, the Jordanian rule of the West Bank was more palatable for the Palestinians than the rule of the Israelis because they share the same culture. The Israelis were like robbers who took the Palestinian culture away from them. However, this does not mean that the Palestinians accepted the Jordanian rule with open arms. The two groups also had their share of uprisngs in the quest of both parties to retain power over the West Bank area. The Jordanian government invested heavily on the West bank even if this was already under the Israeli control because it had the aim of recovery. The investment made by the Jordan government on the area somehow uplifted the economy in the West Bank, however, this positive standing in the economy did not last long as other wars and uprising ensued thu s, crippling the area’s available resources (Encarta on line encyclopedia, 2007)The Palestinians in the West Bank are the original settlers of the area. They were the original heirs of the West Bank before it was occupied by various conquerors, among them were the Jordanians and the Israelis (Encarta on line encyclopedia, 2007).Based on culture and practices, the Palestinians and the Jordanians are almost similar. In terms of religion, both are attached to the Muslim faith. Majority of the Palestinians and Jordanians are Sunni Muslim, the largest sect in Islam. Others practice different religions such as Christianity, Jewish and the other Muslim sects (every culture, n.d.).For the Palestinians and the Jordanians, the role of women is basically to produce children and tend the household needs, they are not expected to work beyond the house and perform the duties of a man.Rarely is a woman perceived to be of equal rank as that of a man especially in the olden days. It is only r ecently that the women are allowed to perform other roles besides the tending the house needs and the children. Many women now are part of the workforce and are even doing men’s job. This shift of ideology was not because of cultural influence from the West but because of the dire need for women to take these roles. Life is economically difficult in the West Bank and all efforts must be contributed to find work and provide food for the family (every culture, n.d.).Aside from these similarities, the two cultures also share the same belief in terms of courtship and marriage. They do not adhere to the Western style of dating and courtship. Their beliefs dictate that the man and the woman should have associated with each others families before they should enter into a romantic relationship. Courtship does not mean entering into a simple relationship–it means marriage (every culture, n.d.).Marriage is an important rite of passage for both cultures. They usually celebrate th is with a feast catering 200 to 2,000 guests. A similar kind of celebration is also undertaken whenever a child is born, especially if the child is a baby boy. The Joradanian society has a higher regard for boys than girls. The Palestinians share the same ideology (every culture, n.d.).It is also the practice of the Jordanians to build houses that are several stories high; this is in preparation for the marriage of their sons. The sons who marry take their wives to the family home and live on one story of the house. The women take charge of the cooking as well as the household chores while the men do not contribute any effort to the household works as they are prohibited by their culture from engaging in such activites. The Palestinian men also do not do houesehold chores. They have high regard for gender roles and distinction of the sexes (every culture, n.d.).People from both cultures are also very hospitable. They do not allow their visitors to bring anything, they provide for al l the needs and the guests are expected to consume all that they serve. People from both cultures are also very formal and conservative, as compared to the Western people (every culture, n.d.).Most of the Jordanians and Palestinians also have a very good educational background. There is a great number of them who have attended school in universities and finished college degrees. However, those who are in the West Bank do not have very good jobs because there are only a few high paying jobs in the region. Most of the educated serve in Israel where there is a higher pay offered and in nearby Arab countries which have better economies. These Muslims, however, do not hold high positions in the countries that they work for because the priority are the local inhabitants. Aside from these they are not also given the same salary as to that of a local employee who hold the same position; they receive a lower salary. This practice can be attributed to the fact that the Israelis look lowly to the inhabitants of the West Bank, which happens to be a part of their conquered state until 2006 (every culture, n.d.).Among the dissimilarities in the culture of the Jordanians and the Palestinians is their heritage. The Jordanians have a country of their own—Jordan whereas the Palestines do nothave a territory that they can call their own. The Palestinians are displaced and most of them are refugees in different Arab countries including Jordan. The Palestinian territory in 1947 was divided by the United Nations into two—the Palestinian state and the Jewish state. The Palestinian Arabs who comprised sixty-five percent of the population then did not agree of the partition plan and as a result thereof, a war ensued. The Palestinian Arabs lost in the war while the Jewish state successfully established Israel in 1948. The Palestinians tried to establish their power in the area but they were not successful. This failure has led to poor stature of the Palestinians in the pr esent day (Encarta online encyclopedia, 2007).The water scarcity in the area also contributes to its poor economic standing, it lacks better resources that could provide for the needs of the people. The various uprisings and the surge for power in the area is also a factor. Instead of concentrating on enriching their economy, the Palestines are busy fighting for their right to rule their land from the Israelis. The Israeli government played hard in giving up the West Bank leadership as compared to the Jordanian government which ceded its interests to the Palestine Liberation Organization. This cession of interests may have been a factor for the co-existence of the Jordanians and Palestinians in the area. Another factor may have been the fact that the Jordan government houses many of the Palestinian refugees in their country and their sharing of similar religious belief and culture.The fact that majority of both cultures adhere to the same Muslim sect is a great factor. They do not h ave a clash of ideologies as compared to Christians and Jews who have great disparities in their principles and the ideologies that bind them. In addition, the Palestinian culture in the West Bank also have a great influence from the Jordanian culture because of its conquest of the area for nearly seventeen years and the curriculum that the education system in the West Bank region follows is patterned after the Jordanian curriculum. This type of curriculum may have been a factor in building a smoother relationship between the two cultures because they get to have a deeper understanding of each other’s beliefs and background.However, it must be noted that not all those who have Jordanian citizenship in the West Bank are really Jordanians. Many of those who hold such citizenship are Palestinians who have been living in the West Bank before the Palestinian National Administration came to power (Encarta online encyclopedia, 2007).ReferencesMicrosoft Encarta online encyclopedia (2 007). â€Å"West Bank†. Retrieved April 22, 2008, from http://encarta.msn.com/encyclopedia_761557747/West_Bank.htmlMicrosoft Encarta online encyclopedia (2007). â€Å"Modern Palestine†. Retrieved April 22, 2008, from http://encarta.msn.com/encyclopedia_701844116/Palestine_Modern.htmlEvery Culture (n.d.). â€Å"Jordanians†. Retrieved April 22, 2008, from http://www.everyculture.com/wc/Japan-to-Mali/Jordanians.htmlEvery Culture (n.d.). â€Å"Palestinians†. Retrieved April 22, 2008, from http://www.everyculture.com/wc/Germany-to-Jamaica/Palestinians.htmlEvery Culture (n.d.). â€Å"Culture of Palestine, West Bank and Gaza Strip†. Retrieved April 22, 2008, from http://www.everyculture.com/No-Sa/Palestine-West-Bank-and-Gaza- Strip.htmlTime magazine (1978, June 19). West Bank: The Cruelest Conflict. Retrieved April 22, 2008, from http://www.time.com/time/magazine/article/0,9171,919757-1,00.html; Jordanians and Palestinians Living the Test of Times at the West Bank Essay Thank you for reading this Sample!

Tuesday, November 26, 2019

What Is the SAT A Complete Explanation of the Test

What Is the SAT A Complete Explanation of the Test SAT / ACT Prep Online Guides and Tips If you’re thinking of applying to college, it’s vital that you know what the SAT is and how it will affect your application process. So what is the SAT? It’s one of two standardized college admissions tests in the US.(The other is the ACT.) It's run by the College Board, a non-profit that also administersthe PSAT and the AP (Advanced Placement) program. The SAT was originally adapted from an Army IQ test and administered as a college admissions test for the first time in 1926. However, it didn't really catch on until 1933, when the presidentof Harvard started using the test to assess scholarship applicants because he believed it was an effective measurement of intellectual potential. This view of the SAThelped propel its popularity- by the 1940s, it had become the standard test for all college applicantsandwas administered to over 300,000 people across the country. The SAT's dominance of college admissions testing was challenged with the creation of the ACT in 1959. Though initiallymuch less popular than the SAT, the ACT took hold in the Midwest and the mountain states and, in 2010, actually surpassed the SAT to become the most popular college admissions test. In part because of the increased competition from the ACT,the SAT recently underwentsome big changes in 2016. The basic purpose and form of the test arethe same (it’s still a multiple choice test used for college admissions decisions), but certain aspects of the structure and content havechanged. Schools must have approved of these changes because,in 2018, the SAT reclaimed its title and once again became the most popular college admissions test. This post will establish the basics of the SAT to help you prepare for this important test. Why Do People Take the SAT? The SAT is a standardized test meant to show schools how prepared you are for college by measuringkey skills like reading comprehension, computational ability, and clarity of expression. Because so many students take the test, it also provides schools with data about how you compare to your peers nationwide. You'll almost certainly need to take the SAT or ACT if you're applying to colleges or universities in the United States, since most require you to submit test scores with your application.Depending on where you want to apply, your ACT or SAT score can account for as much as 50% of the admission decision, so a strong standardized test score is vital. Additionally,several states require all high school juniors to take the SAT, including Delaware, Illinois, andMichigan. If you want to go to University of Illinois, you must submit SAT or ACT scores. (Kevin Dooley/Flickr) Which Schools Accept the SAT? All four-year colleges in the US accept the SAT, and, as I mentioned above, most schools require either the SAT or the ACT (they don’t differentiate between the two). However,there are an increasing number of colleges and universities with more flexible policies, so make sure to check with the specific schools you're planning to apply to. You’ll also need to take the SAT or ACT if you’re a US student looking to apply to schools in the UK or Canada or an international studenthoping to attend college in the US. What Does the SAT Cover? The SAT has foursections, as well an optional essay.The first section will be Reading, followed by Writing and Language, then the no calculator section of Math, followed by the Math section you're allowed a calculator on. If you decide to take the SAT essay,it'll be the final section of the exam. Most SAT questions are multiple choice, but five questions on Math No Calculator and eight questions on Math Calculator will be grid-ins. When you take the SAT, you’ll get a 5-minute break after about every hour of testing. That means you’ll get a break after the Reading section and a second one after the Math No Calculator. If you’re taking the Essay section, you’ll also get a break before starting. The total time of the SAT is 3 hours if you don't take the essay, and 3 hours and 50 minutes if you do take the essay. The following chart breaks downthe format of the test. Order Section Time in Minutes # of Questions Time per question 1 Reading 65 52 75 seconds 2 Writing and Language 35 44 48 seconds 3 Math No Calculator 25 20 75 seconds 4 Math Calculator 55 38 77 seconds 5 Essay (optional) 50 1 Total: 3 hours, 50 minutes (3 hours without essay) 154 (+1 essay prompt) How Is the SAT Scored? When you take the SAT, you'll be given a total score between 400 and 1600.The SAT has two major sections: Evidence-Based Reading and Writing (combined from Reading + Writing and Language), and Math. You can earn a scaled score of between 200 and 800 points on each section.But where does the scoring scale come from? You start with a raw score for each topic area.Your raw score is simply the number of questions you answered correctly;skipped or wrong questions do not add or subtract from your raw score.That number is then converted into ascaled score through a process called equating- the College Board is a bit cagey about how exactly this works, but it's based on years worth of data rather than how people do on a specific test date. The average SAT score is 1068,with some variation from year to year, but what counts as a good score for you will really depend on where you’re looking to apply. To get into a top-tier schoolyou'll likely need to score about 1500 or higher, but for the local branch of the state university you mightbe just fine with a 1050. When Should You Take the SAT? The ideal time to take the SAT for the first time is usually in winter of your junior year, when you’ve covered most of the material in school, but you still have time to take it again. Your testing schedule may be different, however, especially if you need SAT scores for another purpose or are required to take it by your school. You've got to be organized in your SAT prep planning! (Teresa Robinson/Flickr) Everything You Need to Plan for the SAT Hopefully you now understand what the SAT is and why you might need to take it. The hardpart is still to come, however- preparing for the test. To help with that, I've listed some ofthe key questions you need to consideras you start planningfor standardized tests and college applications more generally. Should I Take the SAT or the ACT? It's hard to know for sure which of the two standardized tests will be better for you without your trying them out. However, if you aren't up for spending the time to take two full practice tests, take a look at this guide to help you decide. Also, keep in mind that, for many students, there's not that big of a difference between the SAT and the ACT. What SAT Score Do I Need to Get Into College? To reiterate: what score you should shoot for depends on where you want to apply. Use the formula in this articleto calculate your ideal SATscore. What's the Best Way to Prepare for the SAT? Now that you've calculated what your SAT scoregoal is, you need to decide how to get there. Will you do betterhiring a tutor or studying on yourown?You may also want to consider an online program like PrepScholar! If you do decide to take on the SATprep process on your own, make sure you get the best book for your needs. Taking official practice SATs is also key to understanding the exam and learning where you need to improve during your studying. What Do I Need to Know to Prepare for the SAT? There are three key aspects of prepping for the SAT: learning the logic of the test, studyingthe content, and practicing the questions. To get a sense of how to think effectively about the SAT, download our guide to the 5 strategies that you must use. For specific information on thematerialcovered and the styles of questions you'll see on the SAT, try our complete guides to each section: reading, math, and writing. For practice materials, you can find the best SATpractice tests here and an in-depth guide on how to use them here. What's Next? Here are the best study guides for SAT Reading, SAT Writing, and SAT Math, available anywhere. I guarantee you that these guides will improve your score! Want more guidance on SAT study plans?Get tips on how long you should study for the SAT and learn how many times you should take the SAT. Taking the ACT instead of or in addition to the SAT?Then you'll benefit greatly by taking a look at our ultimate ACT guide. Like this guide, we give you tons of free links and resources so that you can have a successful test day! Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Friday, November 22, 2019

Leaellynasaura - Facts and Figures

Leaellynasaura - Facts and Figures Name: Leaellynasaura (Greek for Leaellyns lizard); pronounced LAY-ah-ELL-ee-nah-SORE-ah Habitat: Plains of Australia Historical Period: Middle Cretaceous (105 million years ago) Size and Weight: About 10 feet long and 100 pounds Diet: Plants Distinguishing Characteristics: Slim build; long tail; relatively large eyes and brain About Leaellynasaura If the name Leaellynasaura sounds a bit odd, thats because this is one of the few dinosaurs to be named after a living person: in this case, the daughter of Australian paleontologists Thomas Rich and Patricia Vickers-Rich, who discovered this ornithopod in 1989. The most striking thing about Leaellynasaura is how far south it lived: during the middle Cretaceous period, the continent of Australia was relatively cold, with long, dark winters. This would explain Leaellynasauras relatively large eyes (which need to be that big in order to gather in all the available light), as well as its relatively small size, given the limited resources of its ecosystem.   Since the discovery of Leaellynasaura, many other dinosaurs have been unearthed in the southern polar regions, including the vast continent of Antarctica. (See The 10 Most Important Dinosaurs of Australia and Antarctica.) This raises an important question: while the weight of opinion is that meat-eating dinosaurs had warm-blooded metabolisms, might this also have been the case for plant-eating ornithopods like Leaellynasaura, which needed a way to protect themselves from plunging temperatures? The evidence is inconclusive, even given the recent discovery of ornithopod dinosaurs bearing feathers (which are generally evolved by warm-blooded vertebrates as a means of insulation).

Thursday, November 21, 2019

Gender Segregation In The Education System Research Paper

Gender Segregation In The Education System - Research Paper Example Single-sex schooling has characterized private education for decades. However, the amendment of Title IX by the Department of Education in 2004 effectively allowed for public schools to pursue gender segregation either in entire schools or classes. In 2006, single sex schools were formally legalized and even incentives provided for public schools to transform into single sex schools instead of just providing single sex classes within coeducation schools. The advent and legalization of single sex schools was mainly as a response to concerns from certain sections of the society that coeducation was promoting gender inequity in education. Some of the main concerns include the observation that coeducation schools were responsible for education stereotypes amongst boys and girls. Some of these stereotypes inc single-section that mathematics and sciences are traditionally for males while females are proficient in hum single-sex languages. Thus, single-sex schools were muted as a way to all ow boys and girls to pursue their interests without having to face stereotypes (National Association for Single Sex Public Education, 2011). Kiselewich (2008) advocates for gender segregation in education on a separate but equal basis just as is accepted in athletics. The evidence put forward to support single-sex schools extrapolated from studies that are not directly related to single-sex education. For instance, advantages given for single-sex schooling were mainly drawn from studies on peer/role model effect. Hoxby’s (2000) class size study findings indicated that classes with majority female students had better performance in certain subjects. This is only indirectly related to single-sex education, and there is no evidence that the impact on boys may be equal to that of girls. Other considerations that backed gender segregation stated that girls were likely to pursue male-dominated careers if they attended single-sex schools. The argument further stated that women in si ngle-sex colleges pursued mathematics and sciences on a much greater level than those in coeducation schools (Billger, 2006). The Counterproductive Nature of Gender Segregation in the Education System One of the explanations as to why the promotion of gender segregation in the education system is counterproductive is that it promotes the same gender stereotypes it is said to be addressing. There are several aspects through which this is seen beginning with the insistence that by proponents of single-sex schools that such a system places girls in a position to handle mathematics and sciences. By doing this and by labeling single-sex schools as facilities where girls can pursue these areas of study, the perception that such subjects are better and that girls cannot excel in them is further strengthened.  

Tuesday, November 19, 2019

Ground Engineering Essay Example | Topics and Well Written Essays - 1500 words

Ground Engineering - Essay Example Pile foundations are chosen for the situations where structures transmit huge loads and suitable soil layer capable of supporting these loads are available only at greater depths. The piles are long and slender members capable of transmitting the loads of the structure into the hard soil layer or the rocks successfully even if very poor or soft soils that are considered to be inferior to meet this purpose is present in the upper layers. Based on the load carrying function piles are classified as end bearing pile, friction pile or combination pile that undertakes both the functions appropriately. The friction piles are suitable for the locations where granular soil is present and frictional resistance between the pile and the soil could be utilised in the resistance. While the end bearing piles helps to transmit the entire load a hard stratum through the tip resistance. A sketch of the load action on the end bearing pile and friction pile are shown in the figure 1. The basic structura l components of any pile are pile cap and the body of the pile. And (iii) All piles carry only vertical force. ... Figure 1(a) : End bearing pile Figure 1 (b) : Friction pile (Abebe and Smith, 2005) (Abebe and Smith, 2005) Pile load computation Following assumptions are incorporated in the load estimation on piles (i)All piles are considered as rigid (ii) The pile is pinned at the top and bottom And (iii) All piles carry only vertical force. The different loads that the pile need to carry would be direct loads from the columns and any other imposed loads on the structure. The direct loads from the columns to the pile are already given in the problem. The other loads are the load from the glass facades and the imposed loads. The glass faade load is the load along the edges of the floor and it could be computed by multiplying the unit load of the faade by the distance between the columns. The details of computation is as follows Glass faade load between the columns 1 & 8 Distance between the columns 1 and 8 = 20 metre Unit load of facde between the column 1 and 8 = 35 KN/m The load from the faade is assumed to be transferred equally to both the columns . So the loads are computed as 35 20 / 2 = 350 KN So the columns 1 and 8 would carry load of 350 KN each from the glass facades. Glass faade load between the columns 4 & 5 Distance between the columns 4 and 5 = 20 metre Unit load of facde between the column 4 and 5 = 35 KN/m The load from the faade is assumed to be transferred equally to both the columns . So the loads are computed as 35 20 / 2 = 350 KN So the columns 4 and 5 would carry load of 350 KN each from the glass facades placed between the columns 4 and 5. Glass faade load between the columns 1 and 4 The columns in this span are 1,2,3

Saturday, November 16, 2019

Health Care Spending Essay Example for Free

Health Care Spending Essay Healthcare is a very important sector in the countries around the world. The countries and the government always keep some money in their budget in relation to the health care activities in their countries. In the United States of America also, there are certain provisions in relation to the health care. The paper shall discuss about the health care spending in relation to United States of America. It shall discuss about the current level of health care expenditure in United States of America. There are shall be a lot of discussion in relation to the fact that whether the expenditure on health care in United States of America is appropriate or not. It shall also discuss about the manner in which the health care needs of the people in United States of America are paid by the government. In the end of the paper, there shall be a forecast in relation to the health care spending in United States of America. All the above said things shall be discussed in detail in the current paper. The government of United States of America has made a lot of provisions in relation to the expenditure of health care facilities in United States of America. In the United States of America, the health care spending has been increasing continuously (Hawe, 2008). There have been a lot of funds kept by the government of United States of America in its budget in relation to the health care services. In the year 1990, the expenditure made by the government of United States of America in relation to the health care spending was $714 million. Since then, the amount of expenditure on health care has increase to $2. 3 trillion. This is around 3 times of what it was in the year 1990. The government of United States of America is spending around 16% of its total gross domestic production on providing the health care facilities to the people. It is estimated that around $7600 are spent by the government of United States of America for each and every resident in the country. In this way, it can be said that the expenditure in relation to health care in United States of America is quite good and the country is taking adequate steps for making sure that adequate health care facilities are provided to the people in a proper and appropriate manner. The health care spending of the United States of America is the highest all around the world. There is no problem with the extent of money spend by the country towards the health care. Other countries around the world are also spending some money towards the health care but the expenditure made by the government of United States of America is the highest. Currently the expenditure incurred in United States of America towards is adequate and appropriate. It has to increase only with the increase in population. According to the per capita expenditure, the current expenditure in the country towards the healthcare is appropriate. When the country makes the budget in relation to the health care expenditure, then it has to take care that adequate expenditure is incurred on each and every activity related to health care. The government of United States of America should make sure that it spends appropriate expenditure on each and every area of the health care. The expenditure should be more on the critical areas and it should be reduced on the areas which are not very difficult to handle for the government. The government of United States of America should make sure that it increases the expenditure of the health insurance of those people which are not in a position to afford the costs for themselves (U. S. Health Care Costs, n. d. ). The government should also increase the expenditure in relation to the funds provided to the health care organizations for providing the benefits to the poor people in the United States of America. The government of United States of America should also increase the expenditure in relation to some specific and high risk diseases such as Cancer, Aids etc. If the expenditure shall be reduced in relation to the above said activities then, there is a possibility that the people in United States of America shall be benefitted to a very high extent. Other than the above areas, there are certain areas in which the government of United States of America should look to reduce the expenditure. The cost on some of the areas in the health care should not be reduced to the extent it hampers the health care services. If there is a requirement to reduce the health care costs then, these should be reduced only till the services are not affected in a negative manner. The areas in which unnecessary costs are incurred by the government should be recognized and the costs should be reduced in those areas. In the United States of America, there are adequate sources used for the purpose of financing the health care services in the country. In the country, the funding for the health care services is done together by the government and the non government agencies in the country. While preparing the budget, the government of United States of America keeps a percentage of funds in relation to providing the health care services to the people who are in need and also the people which are not able to have the health care insurance for themselves. Other than the government of United States of America, there are various other forms of associations which work for the purpose of providing the health care services to the people. They not only provide the health care services but also provide the financial for the insurance of the patients. There are few programs also in relation to the same. The programs include Healthcare Facilities Accreditation Program, Community Health Accreditation Program and various other programs. The health care finance in the United States of America are funded by the above said facilities and things. In the United States of America, the government and the non government associations share 50% of the expenditure each. In this way, there is a proper sharing the expenditure. For the last few years, the healthcare expenditure in United States of America has been increased considerably at an increasing rate. It is expected that the healthcare expenditure in United States of America shall increase in the same rate as it was increasing earlier (Scambler, 2008). In the year 2007, the health care expenditure in United States of America was $2. 2 trillion. This amount increased to $2. 3 trillion in the financial year 2008. In this way, there was a definite increase in the health care expenditure in the two years. It is expected that the health care expenditure will grow even more. In the year 2013, the healthcare expenditure is expected to reach the figure of $3 trillion and in the year 2017, it is expected that the health care expenditure shall reach the figure of $4. 3 trillion. In this way, it can be said that there is a forecast of increased expenditure on health care in the years to come. The chart below provides the forecast for health care in a proper manner. This chart is showing the healthcare expenditure in United States of America. The government of United States of America is spending a lot of money on the healthcare services in the country. With the kind of expenditure, the government of United States of America is spending on the health care facilities in the country, it can be said that the government is spending sufficient amount of money on the health care facilities.

Thursday, November 14, 2019

Life in the 1960s was Better than Life Today Essay examples -- essays

Life in the 1960s was both better for the people and significantly different to life today. When comparing the 1960s and today, there are many significant differences. The 1960s held events that were unique to that era, such as the Vietnam War and the landing on the moon, and today we are trying to find ways to advance technology further. The two eras also had different lifestyles, clothing, technology and pass-times. Life in the 1960s was better than the life today because the world hadn?t yet advanced too far, and life was revolved more around friends and family then other things. Events in the 1960s changed the people of that era. People who did adventurous things such as Neil Armstrong walking on the moon and those men who returned home from the Vietnam War inspired them, feminism bettered the life for women, teens began to enjoy life more as the counter culture began, the cold war made people aware of the danger of nuclear technology and the JFK assassination gave people a topic of conversation. Important events today include the discovery of cloning, which is a way of c...

Monday, November 11, 2019

Bottled Water and Its Industry

Bottled Water and Its Industry Bottled water is a big business. Since the 1970s the market for bottled water has boomed around the world. Even soft-drink companies like Pepsi and Coca-Cola have dipped their hands into this successful product. According to Beverage Marketing Corp, New York City, Americans now consume more bottled water than milk, coffee, beer, or any other drink (Fishman) Consumers’ thirst for the beverage is fueled by many factors, one of the largest reasons being an increased interest in a healthy lifestyle.As a result, the bottled water market increased by an average of 9% annually between 1999 and 2004 (Spinner, 2006) The global rate of consumption more than quadrupled between 1990 and 2005 (Li, 2007) People in the United States buy more than half a billion bottles of water a week; that is enough to circle the earth more than 5 times (Leonard). How can we explain this trend and what are the consequences for producers, consumers, and the environment? Bottled water consumption reflects a certain way of life. In many cases, bottled water is an alternative to tap water.Consumers think it tastes better than tap water and they perceive it as being safer and of better quality. Bottled water is perceived as pure and harmless, although it is not necessarily the case. Consumers care for their health and their well-being and bottled water happens to be a quick, easy, and healthy alternative to other bottled beverages. The history of bottled water comes back to how the economy works. If companies want to keep growing they have to keep selling more and more stuff. In the 1970s giant soft drink companies got worried when they saw their growth projections starting to level off (Leonard).This was most likely because one person can only drink so much soda and sooner or later people were going to realized that soda is not healthy and they will convert back to drinking tap water. So at the end of the 1970s companies found their next big thing in a Frenc h product, Perrier. This was water sold in glass bottles and became the newest fad. It wasn’t until 1989 when they started manufacturing bottled water in plastic containers (Tapped, 2009). But how do you get people to keep spending two-thousand times more on a product that they can get out of their kitchen sink?Companies needed to find an effective way to keep people interested in their product, so they start using manufactured demand, or advertising. They started scaring people away from drinking tap water, telling them it was no good. Susan Wellington, president of the Quaker Oats Company’s United States beverage division said, â€Å"When we’re done, tap water will be relegated to showers and washing dishes† (Gleick, 2010) Their next technique was to hide the reality of bottled water behind pure fantasy. They market it as being convenient and personal, which caters to our desires as a human.Producers know that we love having something that is all ours a nd in close reach whenever we want it. They seduced us with images of mountains, streams, and pristine nature, but in reality one-third of bottled water in the United States comes from the tap. Pepsi and Coca-Cola are just two of many brands that are merely tap water. There is much debate on whether bottled water is better or worse than tap water. Obviously there are places around the world, and even the United States that do not have access to clean drinking water, so yes, in these places bottled water is the better choice.But in the places where most bottled water is purchased, tap water is equally comparable, if not better, than bottled water. In 2006 Fiji built an ad campaign around not drinking city tap water. They chose the city of Cleveland, Ohio and printed full page ads in magazines that read â€Å"The label says Fiji because it’s not bottled in Cleveland†(Gleick, 2010) Obviously the city of Cleveland was not pleased and conducted a blind test comparing Fiji w ater to their city’s tap water. The test showed that a glass of Fiji water is lower quality and loses the taste test against Cleveland’s tap water.Five percent of the bottled water purchased in Cleveland fell within the required fluoride range recommended by the state, compared with 100% of the tap water samples (Duncan, 2010) Also, a bottle of Fiji costs thousands of times more than the same about of tap water. Tap water being chosen blindly over bottled water seems to be the common trend (Wilk, 2006) Bottled water is actually less regulated than tap water. City municipals must perform multiple tests a day on the city’s water source, whereas bottled water industries are not bound under these same laws.Clearly taste is not the central motivation behind the continuing increase in the bottled water trade (Li, 2007) In March 1999, the Natural Resources Defense Council (NRDC) released a report called â€Å"Bottled Water, Pure Drink or Pure Hype? † NRDC's repo rt points out that as much as 40% of all bottled water comes from a city water system, just like tap water. The report also focuses on the fact that 60% to 70% of all bottled water sold in the United States is exempt from the FDA's bottled water standards, because the federal standards do not apply to water bottled and sold within the same state.Unless the water is transported across state lines, there are no federal regulations that govern its quality. According to the NRDC, â€Å"Bottled water companies have used this loophole to avoid complying with basic health standards, such as those that apply to municipally treated tap water. † Also, all carbonated or sparkling waters are completely exempt from FDA guidelines that set specific contamination limits. According to the NRDC study, â€Å"Even when bottled waters are covered by the FDA's specific bottled water standards, those rules are weaker in many ways than EPA [Environmental Protection Agency] rules that apply to big- city tap water. For instance, if we compare EPA regulations for tap water to the FDA's bottled water rules (these examples are quotes from the NRDC report): †¢City tap water can have no confirmed E. coli or fecal coliform bacteria. FDA bottled water rules include no such prohibition (a certain amount of any type of coliform bacteria is allowed in bottled water). †¢City tap water, from surface water, must be filtered and disinfected. In contrast, there are no federal filtration or disinfection requirements for bottled water. Most cities using surface water have had to test for Cryptosporidium or Giardia, two common water pathogens that can cause diarrhea and other intestinal problems, yet bottled water companies do not have to do this. †¢City tap water must meet standards for certain important toxic or cancer-causing chemicals, such as phthalate (a chemical that can leach from plastic, including plastic bottles); some in the industry persuaded the FDA to exempt bottled water from the regulations regarding these chemicals. City water systems must issue annual â€Å"right to know† reports, telling consumers what is in their water. Bottlers successfully killed a â€Å"right to know† requirement for bottled water †¢The Natural Resources Defense Council report concluded: â€Å"Therefore, while much tap water is indeed risky, having compared available data, we conclude that there is no assurance that bottled water is any safer than tap water. † Often, enforcement and monitoring of water quality is uneven and irregular for both tap water and bottled water.While tap water contamination incidents must be reported promptly to the public, the same is not true for bottled water. While contamination of bottled water does occur, many instances have never received public notice until recently (Gleick, 2010). Aside from the excessive spending of consumers on bottled water, there are also many health effects inadvertently caused by the b ottled water industry, one of these problems being tooth decay. Since the 1950s, the United States has been involved in a public health program called ‘community water fluoridation’(1800 Dentist).Many communities throughout the nation added fluoride to their water supply, and the result was a significant decrease in the number of childhood cavities (Xiang, 2010) Bottling companies use processes such as reverse osmosis or distillation to remove impurities from the water, which also removes the fluoride (Lalumandier,2009). Fluoride, or lack thereof, in your water may not seem like much of a reason to worry about whether or not you should drink tap water versus bottled water, but this is not the only risk for consumers.According to a 1999 NRDC study in which approximately 22% of brands were tested, at least one sample of bottled drinking water contained chemical contaminants at levels above state health limits. Some of the contaminants found in the study could pose health risks, such as cancer, if consumed over a long period of time (NRDC) Polyethylene terephthalate (PET, or PETE) is a chemical found in the plastic used to make water bottles. A 2009 study by reasearchers form Goethe University in Germany suggest that PET bottles may contain hormone-disrupting chemicals that are detrimental to human health.Some compounds in PET may seep out from these bottles and can possibly cause cancer. This typically occurs when the water is exposed to either cold or hot temperatures (Ferrier, 2001) Another chemical found in the plastic used to make water bottles is bisphenol-a (BPA). This has multiple health effects, including cancer and reproduction problems in women of child bearing age, as well as in babies (Ferrier, 2001, and Tapped). Producers and consumers are not the only components affected by the bottled water industry. Probably the most effected element is our environment.From diminishing fresh water sources, to wildlife, to pollution, our environment i s suffering immensely from production and disposal of bottled water. In a recent full page ad, Nestle said, â€Å"Bottled water is the most environmentally responsible consumer product in the world. † (Nestle Waters). How can this be true when these industries are trashing the environment all along the products life cycle. This is not environmentally responsible. The problems start with extraction and production where oil is used to make water bottles. PET is derived from crude oil.One kilogram of PET requires two kilograms of oil and produces three kilograms of CO2. Making bottles to meet consumer demands for bottled water requires more than 1. 5 million barrels of oil a year (Arnold, 2006 and Ferrier, 2001). That is enough oil to fuel 100,000 cars each year. With all that energy used to make the bottle, even more energy is used to ship it around the planet and once it reaches us we drink it in about two minutes. That brings us to the problem at the other end of the life cyc le. What happens to all the bottles when we are done with them?Eighty percent of empty bottles end up in landfills where they will sit for thousands of years before decomposing. Many end up in incinerators where they are burned releasing toxic pollution into the atmosphere. The rest is recycled. But what happens to the recycled bottles? In a perfect world each bottle would be recycled and remade into another water bottle. Instead the plastic goes through a downcycling process, which turns the material into lower grade plastics which is used to produce tons of other products, wasting much of the scrap and discarding it in another country’s backyard and/or into the ocean (Tapped, 2009).There is a garbage patch twice the size of Texas in the North Pacific Ocean. The garbage patch occupies a relatively stationary region of the North Pacific. The rotational pattern of the current draws in waste material from across the North Pacific, including costal waters off North America and J apan. As material is captured in the currents it remains trapped inside this region of ocean. One hundred million marine mammals and turtles in the North Pacific are killed every year by plastic in the ocean. 70-100% of North Pacific sea birds are affected by eating plastic. Plastic is killing the ocean and it is poisoning the fish we eat.Because the fish we eat have likely ingested contaminated plastic, it is virtually impossible for nature to produce organic fish in the ocean. Pepsi’s vice chairman publicly said, â€Å"The biggest enemy is tap water. † They want us to think it is dirty and that bottled water is the best alternative. In many places public water is polluted. Thanks to polluting industries, one of the major contributors being the bottled water industry. Drinking bottled water has become a trivial habit in many people’s everyday lives. Bad tap water taste or quality, fitness goals, and other numerous reasons lead consumer to buy bottled water.Bott led water may even be necessary, for instance in case of temporary tap water contamination. This flourishing market is profitable for many companies and provides a great number of jobs to people around the world. Bottled water quality is generally good, although it can suffer from the same contamination hazards as tap water and also contains hazardous compounds in the bottle itself. Some solutions to make sure bottled water quality is as good as it claims could include things like, companies releasing their quality tests on a day-to-day basis and make them available to the community.It should also be required by all companies to include information about where the water came from, or how it was filtered, on the label. The International Bottled Water Association (IBWA) is beginning to â€Å"go green†. Nestle, for instance, will use 30% lighter plastic bottles and 30% smaller labels, as well as eco-shaped bottles. Their bottles will be 100% recyclable, and when building product ion plants they will make sure the building is green-building certified.Another step they are taking is looking into hybrid vehicles for distribution of their product (Nestle Waters, 2011). This seems like Nestle is taking the right steps to improve production and use resources in a manner that will help improve, or at least maintain, our environment, but I cannot help but wonder if this is one of their marketing tools. Sure, they are producing in a more environmentally friendly way, but is this one of their ways of â€Å"tricking† us into buying their product and steering us away from their non-green competitors?When buying their product we are still contributing to this market. Bottled water is not all bad. It has many positive uses. Bottled water is an absolute critical lifesaver in many natural disasters. Bottled water has a substantial shelf life. This is especially valuable for emergency preparation, but also for many other purposes. Also, bottled water is a nearly idea l consumer product: it is healthy, non-addictive, hypoallergenic, caffeine-free, calorie free, and contains no artificial colors, flavors, trans fats, etc. Fager, 2009) Some things we could do to reduce the environmental impact of bottled water are to re-use bottles of water rather than recycling them to be re-manufactured, or buy a reusable, BPA free, water bottle. A more aggressive approach would be to lobby with city and state officials for more drinking fountains around your city, or towards the boycott of bottled water in your public schools and work places. These are just a few steps to start protecting our wallets, our health, and our planet.

Saturday, November 9, 2019

Netflix Leading with Data:What advice would you give to the CEO of Netflix Essay

Case: Netflix Leading with Data: The Emergence of Data-Driven Video Question: What advice would you give to the CEO of Netflix? Digital distribution market is undoubtedly the future of the video rental industry. Netflix has already taken a good lead in it but must have fresh ideas to keep its advantage in the industry. Beating its competitors in the domestic market is important, however, Netflix should jump out of its own circle into a new market to gain the first mover advantage. Looking at the global market, China is a good choice for Netflix’s next station. Using the Porter’s Five Forces model, Netflix can examine its advantages and disadvantages see whether entering China is good choice: * Bargaining power of customers China has a growing economy with a large group of new middle-class, who are able and willing to consume on entertainment. Nowadays, Chinese usually watch films on free websites with a low picture quality and slow Internet speed. While the number of people watching films are increasing, the picture quality is becoming more important for the viewing experience. Providing a fast, flexible and high-quality service, Netflix can persuade many customers into its subscription model. * Bargaining power of suppliers: China’s film and TV show makers have been facing a major problem: plagiarizing (including unpaid online watching), which substantially decreases their profits. They are finding a pathway to introduce their product to the customers. The advantages of plagiarizing products are the cheap prices and convenience, which Netflix can also provide. Netflix should cooperate with Chinese filmmakers to gain sources of authorized edition film databases and get a lower price since the Chinese filmmakers are eager to run out of the bad situation. * Competitive rivalry: Under the same business model, Netflix would be the first mover in the industry. Although China has few subscription service websites, this is only a minor part of the industry. * Threat of new entrants: The potential competitors have not released any big signals showing that they will enter this industry. Apple’s iTunes, as well as Amazon did poorly in China and have decided not to continue expanding. Netflix should cease this opportunity to enter and take China’s market. * Threat of substitute products: China’s online distribution market is dominated by â€Å"Youku†,  Ã¢â‚¬Å"Tudou† such online video provider; however, their profit model is advertising fees, focusing on the quantity of visitors. With distinct service, it’s not hard for Netflix to occupy the market share. How to focus on the targeted group and how to persuade their potential customers, who used to enjoy cheap, even free resources online, to pay for a m onthly membership, is a big concern to the corporation. To emphasize Netflix’s higher quality service is of great importance. First, Netflix’s technology can help its members build up personal own style’s videos at high efficiency. Besides that, compared with the existing Chinese video websites, like Youku and Toudu, Netflix does not contain any advertisement before or after a movie. Those movies and TV shows posted on Netflix are mostly high definition displays, and customers would like to pay for the HD movies, rather than trying to understand a blurry image on other websites. Furthermore, Netflix’s new component called Friends allows movie buffs to share reviews and recommendations. In China, the website could cooperate with Douban, which is the largest and most influential film review website, and Renren, which is regularly called Chinese Facebook, so that Netflix could not only act as a video online leasing website, but also a social network website in China’s market. Beside the high-level quality, Netflix should offer a large quantity of movies, especially the movies from Hollywood. With the Chinese movie import policy, China only imported 55 movies in 2012. The number is comparatively small compared with the amount of movies that the Chinese audience demands. Netflix could take the advantage to offer more American movies online, which is under laxer regulation both on amount and the content examination, to gain the customers who are interested to watch more foreign movies. ——————————————– [ 1 ]. Walker, Russell, and Mark Jeffery. â€Å"Netflix Leading with Data: The emergence of Data-Driven Video.† Kellogg (2010): 6. [ 2 ]. www.douban.com [ 3 ]. www.renren.com [ 4 ]. China Communication research center, SARFT. Website: http://www.sarftrc.cn/cn/ [ 5 ]. è µ µÃ¨â€œâ€°Ã¥ © §,Ã¥ · ¨Ã¦â‚¬ Ã¥Ëœâ€°. â€Å"ç ¾Å½Ã¥â€º ½Ã§â€ µÃ¥ ½ ±Ã§Å¡â€žÃ¥ ¼â€¢Ã¨ ¿â€ºÃ¥ ¯ ¹Ã¤ ¸ ­Ã¥â€º ½Ã§â€ µÃ¥ ½ ±Ã¥ ¸â€šÃ¥Å" ºÃ¥ ½ ±Ã¥â€œ Ã§Å¡â€žÃ§  â€Ã§ © ¶Ã¢â‚¬ 

Thursday, November 7, 2019

Why social recruiting is the next big thing for recruiters

Why social recruiting is the next big thing for recruiters When you think about what’s changed the job search more than anything else over the past 10 years or so, it’s probably the exponentially growing influence of social media. Job seekers have learned to be more cautious about what they post online (at least they should be), and it’s opened up a whole new pool of recruitment potential for employers. To a certain extent, companies still follow the old recruitment model- put out a job opportunity and the response will include a number of qualified candidates. But more and more, organizations are looking to take advantage of the organic networking of social media to boost their recruiting.This focus on outreach to potential candidates via social platforms like LinkedIn, Facebook, or Twitter is known as â€Å"social recruiting.† This isn’t just posting job ads on sites and hoping for the best- social recruiting is a proactive method for reaching new candidates by searching for profiles with specific qualiti es, interacting with potential candidates on the platform, and letting people know about specific job opportunities. This is a huge growth area for hiring companies and recruiters- in fact, nearly 60% of recruiters rated candidates that came in through social recruiting as â€Å"highest quality,† according to a JobVite survey.So why should companies consider embracing this trend more fully?It’s cost-effectiveJob advertisements are getting more expensive all the time, and the results can be†¦mixed. Social recruiting gives recruiters more control over the talent pool and more visibility into the talent available. Unlike advertising, associated costs (if there are any) are minimal.The right platform can yield great resultsThere are obvious places to start (like  LinkedIn, Twitter, and Facebook), but more specialized platforms can really step up your recruiting game. For example, if you’re looking for a designer, you might want to try Instagram or other visua lly-oriented social media platforms.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});It’s an update on word-of-mouth hiringReferrals are a time-honored way to bring in good candidates for a particular job- someone who knows what’s required of the job (an employee or colleague) refers someone he or she knows who might be a good fit. The â€Å"insider track† helps narrow the field, but it also yields high-quality results. Plus, the eventual turnover rate is lower, as referred employees have a turnover rate of about 13%, versus 19% for employees hired through more traditional recruitment channels. The difference here is that the â€Å"referrer† is the candidate’s publicly searchable information.It reflects the changing workforceThe early adopters of social media, Millennials, are now the largest segment of the American workforce. Social recruiting signals a willingness to meet these potential employees on their own terms in an incre asingly digital landscape. Facebook is currently the most popular platform among this group, but developing a strong social recruiting platform now means being able to adjust to whatever social networks come next.It makes recruiting more active, less passiveBeing able to reach out directly to potential candidates is an advantage. Job seekers spend a lot of time and energy building and refining their online presence in the hopes of getting that next big opportunity. Companies who go looking for candidates are able to find these savvier, well-prepared candidates faster and more efficiently, rather than waiting for them to come through a traditional pipeline.Social recruiting is the wave of the future because it makes sense for recruiters who want to find the best candidates while making the most of their recruitment resources. It’s an opportunity for people on both sides (job seekers and job fillers) to work together to make the hiring process a better, more informed propositio n for everyone involved.

Tuesday, November 5, 2019

Global Warming, El Nino, and other Climate Phenomena

Global Warming, El Nino, and other Climate Phenomena The weather we experience is a manifestation of the climate we live in. Our climate is affected by global warming, which has led to many observed changes, including warmer sea temperatures, warmer air temperatures, and changes in the hydrological cycle. In addition, our weather is also affected by natural climate phenomena that operate over hundreds or thousands of miles. These events are often cyclic, as they reoccur at time intervals of various lengths. Global warming can affect the intensity and return intervals of these events. The Intergovernmental Panel on Climate Change (IPCC) issued its 5th Assessment Report in 2014, with a chapter devoted to the effects of climate change on these large scale climate phenomena. Here are some important findings: Monsoons are seasonal wind reversal patterns accompanied by significant rainfall. They are responsible, for example, for the summer thunderstorm periods in Arizona and New Mexico, and the torrential downpours in India’s rainy season. Overall, monsoon patterns will increase in area and intensity with continued climate change. They will start earlier in the year and end later than what had been the average.In North America, where monsoons are limited to the U.S. Southwest region, no change in precipitation due to global warming has been clearly observed. A decrease in the length of the season has been observed, though, and monsoons are expected to be delayed during the year. So there appears to be no relief in sight for the observed (and predicted) increase in frequency of extreme summer temperatures in the U.S. Southwest, contributing to drought.The amount of precipitation from monsoon rains is forecasted to be higher in the more pessimistic scenarios considered by the IPCC. In a scenario of continued reliance on fossil fuel and the absence of carbon capture and storage, total precipitation from monsoons, globally, is estimated to increase by 16% by the end of the 21st century. The El Nià ±o Southern Oscillation (ENSO) is a large area of unusually warm water that develops in the Pacific Ocean off South America, affecting weather over a large portion of the globe. Our ability to model future climates while taking into account El Nià ±o has improved, and it appears that variability in precipitation will increase. In other words, some El Nià ±o events will produce more rainfall and snowfall than expected in some areas of the globe, while others will produce less precipitation than expected.The frequency of tropical cyclones (tropical storms, hurricanes, and typhoons) is likely to stay the same or decrease, globally. The intensity of these storms, both in wind speed and precipitation, is likely to increase. There are no clear changes predicted for the track and intensity of North American extra-tropical storms (Hurricane Sandy became one of those cyclonic storms outside of the tropics).  Ã‚   Predictive models have improved significantly in the last few years, and they are currently being refined to resolve remaining uncertainties. For example, scientists have little confidence when trying to predict changes in monsoons in North America. Pinpointing the effects of the El Nià ±o cycles or the intensity of tropical cyclones in specific areas has also been difficult. Finally, the phenomena described above are largely know by the public, but there are many other cycles: examples include the Pacific Decadal Oscillation, the Madden-Julian Oscillation, and the North Atlantic Oscillation. The interactions between these phenomena, regional climates, and global warming make the business of scaling down global change predictions to specific locations bewilderingly complex. Source IPCC, Fifth Assessment Report. 2013. Climate Phenomena and their Relevance for Future Regional Climate Change.

Saturday, November 2, 2019

Examining My Community's Source of Energy Essay

Examining My Community's Source of Energy - Essay Example This paper seeks to establish the sources of energy in Hillsborough County, Florida both at the basic home level and the community level. It will look into the type of energy in use and the approximate cost of energy from the household to the community. This will also include the impacts of the energy source to the community over the time it has been in use and seek to establish new alternative sources that can effectively replace the existing sources with consideration to the effects both to the household and the environment. Sources of energy for the community Hillsborough County in Florida is a community that has several choices on the sources of energy to use. This comes as a result of the availability of several companies that specialize in provision of the different types of energy. Currently, there are around sixteen energy production companies in the area. The common types of energy source in use are coal, electricity, solar energy and wood. However, is worth noting that thes e sources of energy are mostly generated locally which leads to the centralized pollution system to the environment by the well over sixteen companies in the area. ... The coal is also used for the same reason of heat and energy production by the companies though there are a small number of households that make home use of it. Impacts of available energy sources on home and community The discussion about use of coal, wood and the production of electricity are all embroiled in the fact that to some extent, they all pollute the environment. The United States of America is one of the countries with the highest use of coal. In the locality, the disaster caused by the use of coal cannot be undermined. One effect of coal use is the radiation exposure. Coal is known to contain traces of Uranium and Thorium which are radioactive materials that occur naturally occur naturally. The coal wastes from the plants are known to be highly disastrous than the direct emissions from a nuclear plant. The other long term effects of the gases released from the use of coal are those associated with the greenhouse gas release to the environment. These greenhouse gases are of great hazard especially to the ozone layer depletion. The third negated effect of coal use is that it causes so many annual deaths. In the United States at large, the deaths resulting from the coal particulate pollution and ground level ozone without effective pollution control measures is on the increase. The deaths are caused by probable development of lung cancer, heart attacks and the acute bronchitis to the victims. Coal also when used even in traces release methyl mercury to the environment. This is a mercury emission that is very fatal to the plant and animal life. The air emissions related to use of coal in this environment is of absolute interest. There are a

Thursday, October 31, 2019

Archimedes Principle Lab Report Example | Topics and Well Written Essays - 500 words

Archimedes Principle - Lab Report Example Below are tabulated results indicating numerous physical properties of different materials determined through a typical Archimedes Principle experiment. Admittedly, both weight and density are physical properties of matter. Density is calculated by finding the ratio of a material’s mass to that of the material’s volume. Contrarily, weight is the mass of a material in a particular gravitational field. In the calculations, weight was obtained when mass was multiplied by 9.98; the earth’s acceleration due to gravity. In this context, I believe that weight is a variable property which changes with a corresponding change in the external force of gravitational acceleration. However, density is a rather static variable in matter. Density is derived from the unchanging parameters of mass and volume. On the other hand, weight is derived from the unchanging parameter of mass and the changing parameter of gravitational acceleration (Smith 28). Therefore, the experiment’s computations indicate that density describes a material more accurately than weight. When an object is suspended in air, gravity is the only major force acting on that object. However, an object immersed in water is acted upon by two major forces; gravity, and buoyant force. Gravity pulls an immersed object down while buoyant force pushes the immersed object upwards. Consequently, a portion of the object’s actual weight is neutralized by the upward force of buoyancy, thus causing an immersed object to weigh less (Smith 31). Technically, an object does not lose the same amount of weight when immersed in a liquid other than water. First, water and other liquids have different densities. Buoyancy of objects is determined by the ration of an object’s density to that of the reference liquid. Since buoyant forces determine the weight of an immersed object, then the magnitude of buoyant forces acting on a water-immersed object are not necessarily equal to the

Tuesday, October 29, 2019

Assessment 2 Case Study Example | Topics and Well Written Essays - 1500 words

Assessment 2 - Case Study Example The indication is known as offer. An offer is an explicit or implied conduct by the offeror which indicates his willingness to commence a legal relationship with the offeree (Smith V Hughes). An offer must be accepted by the offeree. Acceptance creates a consensus ad idem which is the meeting of two minds and a binding contract is formed. The acceptance of an offer must be communicated by the offeree to the offeror. Communication of an acceptance is in different forms. However, acceptance through post comes with distinct rules. In Adams V Lindsell (1818), it was established that once an acceptance is posted by the offeree, there is a binding contract. In this case, Watertankz appears to be a business that deals with items Harry was interested in. After the contact between Harry and Watertankz, Watertankz made an explicit offer by telling Harry that they had the tanks he wanted and showed him how to make the purchase. This is a valid offer and Harry had the right to follow it up with an acceptance or not. Making such an offer in itself is an intention to create a legal relationship. According the the elements of contract law, Harry accepted the contract and this created a binding contract which effectively prevents Watertankz from revoking the contract without penalties. This is because according to the postal rule, an acceptance is made hence a binding contract is formed the moment an offeree posts his acceptance to the offeror. This therefore means that Harry gained legal rights the moment he mailed his acceptance to Watertankz. The offer made by Watertankz was accepted by Harry. This means that it is not legal for Watertankz to revoke the contract or opt out without incurring damages. The fact that prices are rising is not material in this sense. This is because Watertankz made the offer as an informed party and in this case, the concept of caveat emptor which requires them to be

Sunday, October 27, 2019

The Significance Of The Enlightenment Philosophy Essay

The Significance Of The Enlightenment Philosophy Essay The purpose of writing this essay is to understand and analyse the significance of the Enlightenment in the development of the scientific method.This paper has been divided into three parts. The first part explains the reason of the coming of Enlightenment. Next,assessing the differences between theological interpretation and scientific method,and the third part analyses the Enlightenments spirit how to promote the development of scientific method.In addition,I will refer to a number of representative,for example,Newton,Rene Descartes, John Locke, David Hume,Rousseau, Kant and they rejected that theory was the only way leading to truth, condemning peoples thoughts about Christianity,celebrating reason,equality,science and humans ability to perfect themselves and society(Herry,J.2004).Their theories and contributions play an active role in the development of the scientific method .The overall purpose is to enable people to learn about the Enlightenment, the coming of scientific method ,and understand the significance of the Enlightenment in the development of the scientific method of inquiry. At the beginning ,lets see the reason of the coming of the Enlightenment.Firstly,in the seventeen and eighteen century ,European societies underwent a transition from feudal society to a capitalist society.With the development of economic, the bourgeoisie hold a strong power. But the feudal autocratic system was a huge obstacle to their further development, in order to overthrow the feudal remnants and replace them, the bourgeoisie must create public opinion. This was the original prupose of English Enlightenment(Hamilton, P. 1992). Secondly, the occurrence of the Enlightenment had a close relationship between the development of the natural sciences.In the 17,18 century, the natural sciences has been rapid development. The development of the natural sciences provide the basis for the Enlightenment, as the Enlightenment thinkers in many ways from the emerging natural sciences to find the theoretical underpinnings and ways of thinking.In the 18th century ,natural philosophers believed that scientific revolution could change all human activity.On this period, there have been many enlightened thinkers,who forcefully dispelled the shackles of peoples mind of the medieval scholastic shackles,promote scientific experiments and celebrated reason,equality,science and humans ability to perfect themselves and society(Henry,J.2004).Enlightenment was generated in this request. And then formed the basic spirit of the Enlightenment,which was against the divine right of kings and advocated natural rights, which based on the development of modern science and led to generate a new world view. Enlightenment was an anti-feudal, anti-Christian ideology and culture of the revolutionary movement(Herry,J.2004).It was the furtherance of the Renaissance of the fifteenth century, took placed during the seventeenth and eighteenth century in Europe, was originally produced in the UK, and then developed into France, Germany and Russia, in addition, the Netherlands, Belgium and other countries were also affected.The thinkers of the Enlightenment,based on reason and materialism,denounced the Christian idea of peoples inherent depravity,celebrating reason,equality,science and humans ability to perfect themselves and society (Outram,D). An important aspect of the Enlightenment flourished the development of science. The thinkers of the Scientific Revolution generated the concepts of inductive and deductive reasoning, stimulating the formation of the scientific method(Kuhn, T. 1962). The scientific method was the understanding of the nature of scientific knowledge or access to the procedure or process.Compared with theological interpretation,scientific method is practiced within using empirical evidence(empiricism), practicing logical reasonsing(rationalism),and had a skeptical about presumed knowledge (skepticism),that led to self-questioning, holding tentative conclusions, and was willing to change their religion(Steven, D 1994).The Empiricist Bacons New instrument (1620) and the rational commentators of Descartess Scientific method (1637) were represented the two wings of the scientific method the experience and assumptions inductive and deductive method. They laid the scientific method of pattern or schema.(Perry,M.1993) Enlightenments spirit promote the development of scientific method(Kuhn, T. 1962).In many ways, the basic spirit of the Enlightenment was against the divine right of kings and advocated natural rights, which based on the development of modern science and led to generate a new world view.In addition,the Enlightenment grew directly out of the scientific revolution(Kuhn, T. 1962).The Enlightenment thinkers admired the discoveries of the scientific method revolution and valued the method that made them possible.In a world , the Enlightenment promote the development of the scientific method of inquiry.Through the three generations of enlightenment and their contribution to be find. The Enlightenment was largely the work of three overlapping and closely linked generations of thinkers(Hamilton,1992:25). The first generation of Enlightenment thinkers were the English scientist Isaac Newton(1642-1727),political philosopher John Locke(1632-1704),the French thinkers Voltaire(1694-1778 ).In the 17th century, the great achievements of modern science has changed human life and world view. Newtons natural philosophy deciphered natures mysteries.In 1687,Newton published a famous book: Mathematical Principles of Natural Philosophy, in this book ,he provided a lot of mathematical evidence of the laws of gravity. He had uncovered universal laws that explained the physical phenomena,and provide clear and certain answers to the problem of the social world (Outram,D).Newton, considered one of the most influential scientists. He encouraged everyone to observe and realize the world. Equally important, Newton shows scientific ideas and methods can be applied to the development of science, not a moment to pave the way for many generations the enlightenment thinkers.(Henry,J.2004). One of the leaders of the Enlightenment Voltaire, who introduced Newtons system of thought to the center of movement France.A rational spirit of the Enlightenment was against the ignorance and mysticism, in fact,made a popularity of the spirit of science. During the same period,another philosophies John Locke developed Bacons idea that all ideas and derived all knowledge, opinions and behaviour had to based on sense expenses and attacked on metaphysics.According his thought,Locke established empiricism .And after that,Enlightenment thinkers held that people should not dwell on unanswered questions, especially should not spent time on the result of the theology, but should seek practical knowledge, inspired people and made them control their own environment(Outram,D).They thought that all of the theory must be analyzed to determine and the practical experience of mankind based on the confirmation.Lockes empiricism instead of chrity and verification and aspiried to useful knowledge.Thus, it helped to mold the utilitarian and reformist spirit of the Enlightenment. The second generation included the Scottish philosopher David Hume(1711-1776) and French philosopher Rousseau(1712-1778).It was more explicitly anticlericaland continued and developed the interest in the application of scientific method to moral(or social) issues developed by members of the first generation. The Scottish philosopher David Hume was influenced by John Locke,made a philosophical discovery that opened up to him a new senses of thought'(Hamilton, P. 1992).From then on,scientific method offered greater opportunities to question even basic assumption.In 1739 , David Hume published the Treatise of Human Nature argued that the problem of induction was unsolvable.Humes skepticism was based on experience,and based on the argument, these arguments were divided into two aspects: one was with Locke and Berkeley as the representative of the implementation of the principles of empiricism and the development of this argument will be advanced to British empiricism its logical conclusion, explaining that it implied skepticism; the other was through experience and psychological analysis demonstrates that the human while the existence of an object with the outside world, the same self and causality, etc., irresistible natural beliefs, However, we did not have these beliefs was based on objec tive reality, we can describe their psychological processes occur, but not for their objective validity of the defence.The most important of Humes approach was strong move against metaphysics as speculative and meaningless(Lindberg,1990).By 1750 the scientific method had already become inductive, historical, anthropological, comparative, and critical(Hamilton, P. 1992). In the same period,another Enlightenment thinkers Jean-Jacques Rousseau pointed out the accumulation of knowledge,which can help people to improve understanding but destruct the human morality(Stephen,E.B.2008). Rousseau questioned advanced in knowledge and advocated getting back to nature.Rousseaus argument for educational purposes in order to cultivate a natural person, and attacked the nobility and the feudal education, and he believed that nature did not manufacture the nobility and gentry, and everyone should, according to nature and life. In this respect, Rousseaus theory was a progressive of the educational purposes, but his theory of human nature was good when he born that was not science, because nature was just the potential physical and mental development, education can not be one-sided response to peoples instincts.In the new society,reason would be used to enhance mans innate goodness and to make him free.Rousseaus empnases on self-reliance and on learning by doing rathe r than by rote-the first book that Emile will read was Robinson Crusoe-make him a forerunner of the progressive education advocated. From then on ,scientific knowledge came to be seen as instrument for securing control over the human condition and make it better(Loflin,L). Enlightenment was characterized by doing away with superstition and mysticism, advocate science (natural philosophy, or simply said in philosophy) and reason this period was known as the Age of Reason(Kuhn, T) The ideal of the Enlightenment inspired many subsequent thinkers-The third generation included the German philosopher Kant (1724à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬1804) who couraged people to use own intelligence to break with beliefs and institutions(Hamilton, P. 1992). Kant attempted to steer a middle course between two position of Rationalism and Empiricism.Reason and observation work together(Perry,M.1993).In 1784,Kant entitledwhat is Enlightenment?,in his essay,he expressed this central principle of the Enlightenment.He said Enlightenment was mans leaving his self-caused immaturity.Immaturity is the incapacity to use ones intelligence without the guidance of another. Have the courage to use your own intelligence,is therefore the motto of the enlightenment. Kant rejected the authority of tradition, the philosopher wanted people to have the courage to break with beliefs and institutions that did not meet the test of reason and common to seek new guideposts derived from reason.For Kant, the Enlightenment was a process of becoming enlightened(Perry,M.1993). This assignment has explained the central importance of the Enlightenment in the development of scientific method.In early modern time,from Bacon cannot link the relationship between truth and reason,and Descartes simply described the reason and truth,human reason and scientific method and progress.In the Pre-Modernment time,Enlightenment reached peak amongest the French philosopher.Using the scientific methods based on the nature of science ,which was the objective forms of knowledge. However, Enlightenment itself was in a moral restraint to improve society. In other words, the moral dimension of enlightenment was built on a specific value(Stephen,E.B 2008). From this point, Enlightenment can be seen as a standard program. Scientific method, on the other hand, regarded itself as one of the biggest pursuit of justice that was interested in discovery of facts in the form of objective à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“lawsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢. We have seen Enlightenment enabled the study of social life to break away from religious interpretations and established human beings as the active agency in constructing scientific knowledge.In addition, the Enlightenment marks the final break between pre-modern and modern knowledge,for it transformed the way in which the system of knowledge related to the social structure and social agency.It operated principles of modern knowledge.At the same time,the development of the natural sciences provide the basis for the Enlightenment, as the Enlightenment thinkers in many ways from the emerging natural sciences to find the theoretical underpinnings and ways of thinking and lead to promote the scientific and economic, social and political transformation of development.